Rooted in Reality

Meet the Team

Meet the Team Leaders


Peter Reynolds - Director

Experience: Having trained with KPMG in London Peter had the chance to enjoy life in Herefordshire – and took it. Peter has clients locally and further afield; Afghanistan and St Helena are just some of the tax hotspots he has advised on. Peter has the thankless role of IT manager for the firm – so can often be found in the office late at night swearing at a blue screen.

Qualifications: Fellow of the Institute of Chartered Accountants in England and Wales and of the Association of Chartered Certified Accountants.

Hobbies: Old houses, old cars – in fact just about anything old.

Carl Davies - Director

Experience: Carl was brought up on a farm in rural mid-Wales. Known for his spreadsheets, Carl has on many occasions saved clients and the firm with his levels of organization. Carl's clients are a loyal bunch; although the youngest of the directors he has close to a waiting list of new clients from all walks of life.

Qualifications: Fellow of the Association of Chartered Certified Accountants.

Hobbies: Bowls, bowls and more bowls – and beer when he can get it. A rugby fan - if not a rugby player.

Jacqueline Cole - Director

Experience:Like all the firm's directors, Jacqueline deals with a wide range of clients, from solicitors to arts organisations, scaffolders to restaurants. She has recently represented the firm and her Association regionally on the Revenue's Working Together panel, and nationally and internationally on the ACCA's Corporate Reporting and Tax Global Forums. She is also a trustee for ACCA's Benevolent Fund.

Qualifications:Jacqueline has been a Fellow of the Association of Chartered Certified Accountants for over 20 years.

Hobbies: Jacqueline loves spending whatever time she can with her two granddaughters and can now recite the whole of Chitty Chitty Bang Bang practically word-perfect.

David Baker - Senior Consultant

Experience: David Baker has been with the firm all his working life – a true story of tea boy to big boss. David has a broad portfolio of clients, particularly in farming and allied industries and loves getting out as often as possible to see his clients at home, on the farm and in their place of work.

Hobbies: David enjoys watching Coventry City's slow demise, golf and his grandchildren.

Tim Hough - Senior Manager

Experience: Tim joined the firm after qualifying as a Chartered Accountant with a Midlands firm and, as well as acting as the senior staff member on the firm's largest clients, he now looks after a varied portfolio of clients.

Hobbies: Tim is a quietly fanatical follower of Wolves - which apparently is a football team...

Tax and Payroll Team

Here we have David Walker (who bravely looks after about 120 payrolls of all sizes), Elaine Padwick (who manages our Tenbury client tax from small returns to high-end planning) and our new tax assistant Anna Richards. Missing from the photograph is Ian Keeble, our Ludlow client tax manager.

Accounts and Audit Team

With David Baker is his long-term (and long-suffering) assistant Sandra Stevens. Next to Sandra is Julie Watkins, who has the unenviable task of co-ordinating our VAT work and beside her is Brydie Prime, one of our ACCA students.

And here are Sam Edwards (some will recognise him as a big cheese in Ludlow Cricket Club), Pam Mann who, among her many other jobs,  fields the worst the Construction Industry Scheme can throw at her and Rachel Watkins, one of our accounts seniors and online bookkeeping package specialist.

Pictured here from left to right are Di Davies, our accounts manager, Sage supremo and general Mrs Fixit, Lucy Elvins, another of our ACCA students, and Tracey Griffiths, accounts senior, who competes with Rachel Watkins for the neatest writing in the firm.

Reception and Admin

The girls without whom there would be no firm are Kim Rogers, ace tea-maker and in charge of booking in the work, and Sharon Reeves who is the cheery voice on the phone as well as being our secretary, typist, office administrator - and in charge of everyone else.

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